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5 Reasons to Invest in an Animated Logo

An animated logo takes your static logo breaks it down into different sections that provide movement, breathing new life into your logo.


  1. It’s unique Although logo animation is becoming an increasingly popular area in branding, most businesses haven’t jumped on the bandwagon yet. Animating your logo will help your business stand out.

  2. It tells a story Storytelling is about evoking emotions, making connections with brands. Research shows that 55% of consumers are more willing to make a purchase if they love a brand’s story.

  3. It creates brand awareness The primary purpose of a logo is to create brand awareness. Because they are more memorable and recognizable than a static logo, animated logos will create a more lasting impression in your customer’s mind and improve brand recall. Remember the MTV man on the moon?

  4. It tells the world you care about the image you present An animated logo will show creativity in your business and tell customers that you have invested in your image. Caring about your image translates to good customer service and builds trust.

  5. It grabs the attention of your audience on social media Microsoft has found that people have an 8-second attention span that is decreasing with each generation. Animation helps to cut through the noise and capture their attention


  • As an opener and closer for branded video content.

  • As an introductory screen to your website – visitors can click on the animated logo to enter the site

  • As a GIF in email signatures

  • As a looped animation on a screen in your office reception.

  • In social media posts to draw attention

Bluering Design can animate your existing logo. Contact us today for a quote!

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